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This awareness campaign reaches out to the entire world; malaria kills a child somewhere in the world every 30 seconds. This disease is a cruelly potent child killer, especially when combined with the poverty in which much of the developing world lives. In the absence of good nutrition, sanitation and health care, HIV/AIDS, malaria,measles,polio and tuberculosis mean certain end to millions of children. Aids alone havetaken more than 20 million of lives and may take millions more if trends continue. As of November 2004, women accounted for nearly 50 percent of the more than 37 million people living with HIV worldwide and for 60 percent in sub-Saharan African.(Ghana 2014 estimated 150,000)
The recent outbreak of the Ebola virus is the most widespread virus in history, affecting multiple countries in West African. Cancer cases are also on high in Ghana.AIDs, Ebola, cholera,malaria and cancer are pandemic morbidities thathits the Ghanaian societies and waste lives. Campaign aim is to raise public awareness of signs and or symptoms of these illnesses and diseases. And also encourage people already affected.